If search engine marketing appears to you to be the alchemy of the information age where gifted wizards turn ‘magic formulas’ into instant sales, you may not be alone.

 

Almost every site owner seems to have a story to tell, a trick to conceal, and a friend ‘in the know’. Consultants abound with their newly found craft and are ready to pounce.

 

The following tips hope to provide you with a practical perspective on the topic.