JML is a well recognised high-street name, supplying innovative home and household products for over 40 years via top retailers. JML now has a 24 hour shopping channel and eCommerce web site to add to their multiple channels.


JML appointed Paraspar to launch a new eCommerce web site for them to help them become more self-sufficient with proactive online sales development and improved integration with their OrderActive system.

The new site provides online video demonstrations, intelligent upselling and Google Checkout integration, as well as the usual Paraspar good looks and comprehensive content management.