Learn your customers
Elite Merchant comes with built in capability for split streaming. This means that you can carry out analysis on new designs and functionality by only showing this to a split stream of your traffic.
Use your customers to learn yourself
Split stream analysis will also help you to learn yourself and how your customers react to your different styles and promotions.
Switch to succesful stream
During the process of split streaming, you will always benefit as you learn what to do and what not to do. When one stream is obviously working better than the others, we'll simply send all traffic to that stream and carry on splitting from that point on separate improvements.