Sports Direct is the UK’s leading sports retailer and the owner of several internationally recognised sports and leisure brands. In 2007 the Group operated out of 465 stores, of which 408 are located in the UK.

The new eCommerce site developed by Paraspar, built on the award winning Elite Merchant eCommerce platform further strengthens Sports Direct’s position as the market leader. The site gives buyers an easy to use, quick to navigate and informative way to purchase the wide range of the Group’s retail products.