Haith’s is the UK’s leading specialist catalogue retailer of bird foods and avian products, established in 1937, it operates a retail outlet in Cleethorpes and mails a catalogue twice a year. The Internet channel now represents a rapidly growing percentage of sales. Haith’s launched their first eCommerce site in 2001and had outgrown it’s capabilities. The new site has already shown a significant increase in daily sales over the previous site and attracted positive feedback from the customer base and partners.

The new site is based on Paraspar’s Elite Merchant eCommerce system and runs on the Microsoft platform. The solution offers Haith’s a powerful catalogue and merchandising system combined with personalisation, CRM, targeted email promotions and integrated content management.